A. I’m a telly and film addict. I love and always have been. Even as a kid my mum used to have to drag me away from the TV kicking and screaming to get me to go to bed. So that’s where my obsession began. Whether it’s fictional or factual, I’ve always been fascinated by people and stories, so becoming a Writer/Director was always a bit of a dream. And at 40 my dream came true. As this was the first feature I wrote and directed.
A.I didn’t actually mean to create a fashion film. This was created to be a film about people and how their fashion choices effect the environment. So it’s actually an environmental film. How most of us don’t really know what fibres we are wearing and what effect fast disposable fashion has on our planet.
A. Fashion is positive, it’s exciting, it’s expressive and it’s individual. I wanted to create a positive solution based film, as isn’t that the ultimate expression –wearing clothes with purpose.
A. When it came to casting Alex, I was looking for someone who had a genuine interest in fashion and the environment and could talk to Gen X in a real way. So Alex was really top of the list. When it came to contributors, I wanted to find people who had a positive solution based story to tell, as most documentaries don’t deal with solutions, just problems.
A. I have lots of friends doing far better films than I’ve created. They are the people I aspire to be like. And as long as they keep creating great films I know I can one day do that too.
A. Can we make a positive film about fast fashion’s impact on the planet?!
A. All of it. It was all new for me. So it was a massive learning curve. I was lucky enough to be surrounded by very experienced and talented people who had faith in me to let my follow what I thought the story was.
A. It didn’t really come up.
A. Like all films, working out why you are making this film and who you want to watch it.
A. Believe in yourself and surround yourself with talented people. You can do it.